SWBC approached Tuple with a problem; how do we educate, pursuade and drive customers to purchase gap insurance while on their financial institution's website? I was asked to lead the design, UI and UX in a fresh, modern, easy-to-use platform that could grab the customer's attention, and walk them through the process in an easy-to-digest format. My duties included research, information architecture development, interface design, prototyping, and iterative user testing. While Unity is still undergoing continuing user testing and revisions, feel free to check out the progress.
90% of users thought the first screen was compelling and had a clear call-to-action.
The users tested very positively to the first screen, and they were educated before we started the user test that this application would most likely live in a website, surrounded by content.
90% of users understood intuitively that we have preselected the best deductible for them, and that they can adjust the deductible to their preference.
100% of users in this test understood intuitively that we were suggesting the option flagged best for them through the backend, and that they are free to navigate through options to further customize their experience.
80% of users were likely to purchase key insurance after being educated.
90% of users were likely to purchase tire insurance after being educated.
The confirmation page did a successful job in making users feel like they had made the right decision, they were protected, and made the right investment in their car. 100% of users were clear that they were receiving a confirmation email with further steps.
All works © Ryan Filipski 2019